The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives.   With the right digital marketing strategies, manufacturers can navigate the complexities of tariffs, supply chain disruptions, and price fluctuations while building stronger, more resilient connections with their customers.   […]

In the world of marketing, digital campaigns can often feel like a shot in the dark without clear data to guide your decisions.   That’s where measuring ROI in digital marketing becomes essential.   By evaluating how your campaigns perform and understanding which strategies bring the most value, you can stop guessing and start making informed, strategic decisions.  Understanding ROI in Digital Marketing  ROI in digital marketing is the return on investment from your digital marketing activities. It’s a measure of how much profit or value you get from each dollar spent […]

Triggered email campaigns don’t have to be complicated to be effective. You probably already have your welcome email, abandoned cart reminder, and maybe even a birthday message on autopilot. That’s great. But if you stop there, you’re only scratching the surface of what simple triggered emails can really do for your brand.  The truth is, while marketers obsess over the latest trends in AI and social media, the real ROI is still hiding in your inbox, specifically in the automated campaigns you’re not sending.  At emfluence, we believe in working […]

With open rates north of 90% and click-throughs that put email to shame, SMS is a direct line into your customers’ daily lives. But with great power comes great responsibility, and in 2025, the rules of engagement are more important than ever.  Staying compliant across the regulatory landscape isn’t just about avoiding fines. It’s about preserving trust, delivering value, and keeping those open rates and engagement levels sky-high. So, let’s take a look at what’s changed, what’s stayed the same, and what savvy marketers should be doing now to stay […]

One size does not fit all, especially when it comes to marketing strategies. Whether you’re running a small operation or a massive manufacturing company, attracting customers and growing your business must be tailored to the unique challenges and opportunities of your company.  Read on to learn about the different marketing needs of small and large manufacturers. We will explore how their challenges influence the types of marketing strategies they should implement. By understanding these differences, manufacturers can implement marketing tactics that are both cost-effective and scalable, driving long-term success.  Comparing […]