The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives. With the right digital marketing strategies, manufacturers can navigate the complexities of tariffs, supply chain disruptions, and price fluctuations while building stronger, more resilient connections with their customers. […]
Triggered email campaigns don’t have to be complicated to be effective. You probably already have your welcome email, abandoned cart reminder, and maybe even a birthday message on autopilot. That’s great. But if you stop there, you’re only scratching the surface of what simple triggered emails can really do for your brand. The truth is, while marketers obsess over the latest trends in AI and social media, the real ROI is still hiding in your inbox, specifically in the automated campaigns you’re not sending. At emfluence, we believe in working […]
With open rates north of 90% and click-throughs that put email to shame, SMS is a direct line into your customers’ daily lives. But with great power comes great responsibility, and in 2025, the rules of engagement are more important than ever. Staying compliant across the regulatory landscape isn’t just about avoiding fines. It’s about preserving trust, delivering value, and keeping those open rates and engagement levels sky-high. So, let’s take a look at what’s changed, what’s stayed the same, and what savvy marketers should be doing now to stay […]
Successful email marketing is built on trust. Your subscribers trust you to deliver timely, relevant, and engaging emails. As a marketer, it’s your job not to disappoint these people. Trust in email marketing is hard-won and easily lost. Losing the trust of your email subscribers can have significant consequences. In the short term, this might mean a reduction in email engagement and website conversions as your emails are ignored. In the long term, it could result in subscribers leaving your lists, spam complaints, and your email deliverability falling off a […]
Not so long ago, banks didn’t have to worry so much about customer acquisition and retention. People opened accounts at their local branch, often based on their parent’s recommendation, and stayed with them for life. This multi-generational relationship was good business, and as such, marketing a bank’s services was reasonably straightforward. Is it safe? Is it friendly? Does the manager know my name? Yes, yes, yes! The money rolled in. But banking has changed. Traditional banks are no longer just competing with their Mainstreet rivals. Banks are now challenged by […]
