Lead scoring and CRM work so in sync that you’d think one was designed specifically for the other and vice versa. To really tackle any marketing campaign, you’ll need to equip yourselves with the tools to help you succeed. Lead scoring models in conjunction with your CRM can help you piece together the puzzling process that is the customer sales journey. What is Lead Scoring? Lead scoring is the best strategy for measuring how your leads are moving down the sales funnel. It gives you an indication of how ready […]
A carefully managed CRM system is a beautiful thing. Acting as a central repository where individuals across your business can analyze various customer touchpoints to gauge the health of your sales and marketing operation, it’s both the brain and the beating heart of your organization. Your CRM system should sit at the very top of your MarTech stack and govern every decision your sales, marketing, and customer service teams make. It should also be a vital resource for your finance department and provide the detailed information your senior leadership team […]
For us marketers, the holiday season is like an endurance sporting event. From the dog days of summer, through Halloween and Black Friday, and all the way to Hanukkah, Christmas, and the New Year, it’s definitely a marathon, not a sprint. If you are to be successful in your efforts to push harder and further than ever before this holiday season, you need to be prepared to put in the preparation and hard work before, during, and even after the big event. So how do you prepare for the busiest […]
The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it’s important that we map the entire journey so we can understand which marketing touchpoints are vital navigation aids and which are merely signposts on an already clearly defined route. Marketing attribution helps us make sense of those customer journeys and optimize future voyages. Marketing attribution used to be a simple job. Full credit for a conversion was typically given to the first or last touchpoint, […]
Email marketing is a two-way street. You’ve got emails to send out to your list and they have content they want to read about in those emails. Until they don’t. Did you know that email fatigue is an actual thing? Yes, we said it. Emails aren’t just beautiful graphics and witty copy—they can be stressful for those in charge of campaigns (even if it is a creative, anxious but mostly excited type of stress) as well as those on the receiving end. Your subscribers can experience exhaustion from your emails […]
