You’ve just launched your inbound campaign and high-quality leads are beginning to flow into your CRM system. Your work here is done, right? Of course not! This is only the beginning. Once your inbound campaigns are launched, you have to make sure your new leads remain high-quality by developing them into sales-ready opportunities.   This is where the art of sales nurturing comes into play—depending on your line of business, the sales cycle can last months or years. It’s not always easy to nurture these leads in an efficient, timely […]

You’ll may have noticed that the suppressed and held flags got a bit of a makeover to better match the current Platform. The new colors are: The darker flag (red) means the Contact is Suppressed. The lighter flag (yellow) means it’s Held, or bounced.