Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]
Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365. The Competitors entity of Microsoft Dynamics 365 for Customer Engagement/CRM accompanies other, more popular entities, like Lead, Account, Contact, and Opportunity. Although it’s not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data—all of which you can use to better segment and market to audiences using your marketing automation software and CRM integration. The Ultimate Strategy Guide to […]
2019 is barely underway and we are pleased to introduce a few new updates to the emfluence Marketing Platform. Exclusion Group The Exclusion Group feature makes sending emails even easier. Available in the “Select Group” step, the feature allows senders to specify a group or groups to omit from a mail list. The feature may be handy if you want to mail to your master list but want to exclude a subset for whom the message is inappropriate. For example, you may want to exclude your Florida customers from your […]
You know how we like to say the emfluence Marketing Platform is so intuitive, you’ll swear it was built just for you? That’s the inspiration behind our latest feature update: the Drag and Drop Email Editor. We’ve made building beautiful, sophisticated emails super easy with this big update. From a drag-and-drop customizable button to quick content block access, modifiable layout creators, drag-and-drop images, and more, our goal is to simplify the email building process so you can spend your day focused on strategy. But the best way to get to […]
Ready to add website engagement to your bag of digital marketing tricks? Then we have big news for you—Website Tracking is now live on the emfluence Marketing Platform! Let’s take a look: What You’re Tracking The new Website Tracking feature allows you to track Contact traffic on your website or websites (yes, you can add more than one). To get started, navigate to Campaigns and select Website Tracking from the dropdown menu. Set up is a simple, four-step process (our help page explains how) followed by a quick installation […]
