At emfluence, we always highlight the importance of sending the right message to the right person at the right time. This “one-to-one, and then some” marketing strategy, as opposed to the “one-to-many” approach of old, is only possible at scale thanks to the availability of sophisticated marketing automation software like the emfluence Marketing Platform. While many different businesses will benefit from this approach, it is essential in the healthcare industry. While healthcare marketers can segment their patients or clients into different groups like any other marketer, due to the highly […]
I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days. Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]
This month’s emfluence Marketing Platform updates include enhanced workflow navigation, better failure diagnostics and import mapping, and more. See what our community has asked for and what we built: Workflow Navigation MR Asks: Zooming in and out of a workflow is difficult without a mouse, can you add some buttons on the canvas? We’ve added “Zoom In”, “Zoom Out”, and “Zoom to Fit” buttons in the preview pane found in the top-right of your workflow canvas. Email Failure Diagnostics AJ Asks: Can you make it easier to see the reason […]
One of the many great things about email marketing is the almost instant access to easily understandable analytics following each send. Open rates, click-through rates, conversion rates, spam complaints—it’s pretty obvious what each of these metrics means. But what exactly is a bounced email, and why is it crucial to understand the difference between a hard and soft bounce? Let’s delve into this important distinction: What is a Bounced Email? A bounced email is an email message that cannot be delivered to its intended recipient and is returned to the […]
An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
