It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
This month’s emfluence Marketing Platform updates include the ability to create and edit your own webhooks, more options for A/B splits, a landing page reporting redesign and more. See what our community has asked for and what we built: Downloadable Timelines PC Asks: Can you make a contact’s timeline downloadable? When viewing a contact’s timeline, you can now download their entire history as a CSV. The file will include a list of every activity (email views, landing page conversions, SMS sends, website tracking views, etc.) along with a date and […]
This month’s emfluence Marketing Platform updates include a List Unsubscribe Header for Gmail and Yahoo!, DMARC and DKIM checker, template categories and filtering, and more. See what our community has asked for and what we built: List Unsubscribe Header for Gmail and Yahoo! To meet the new requirements of Gmail and Yahoo!, emfluence has added a list unsubscribe header which covers the one-click unsubscribe requirement for bulk senders. Because the option is so prominent, you may see an increase in unsubscribes at these domains. DMARC & DKIM Checker Added to […]
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works on top of SPF and DKIM. For a DMARC record to pass in emfluence, you must also have the required DKIM records for that sending domain (which should have been set up during your onboarding). You can learn more about DMARC and how it works here. What do I need to do? If you send emails to […]
