Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approach uses both SMS and email to reach your customers. This strategy helps your business connect with more people, […]
If you’ve ever tried to build automation inside a heavy marketing platform, you know the pain: endless setup, complicated workflows, and months of work before you can show results. That’s not what Salesforce marketers need. You need quick wins—campaigns that prove value right away, help sales teams follow up smarter, and show leadership that marketing drives pipeline. That’s exactly what the emfluence + Salesforce integration delivers. By connecting your CRM data directly to the emfluence Marketing Platform, you can launch practical automation plays in days, not weeks. Here are seven […]
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workflows When automated campaigns try to do too much at […]
Unlocking the Full Value of Dynamics 365 for Clients For many Microsoft Partners, the Dynamics 365 deployment is seen as the end goal. But in reality, that’s just the starting line. The real value of CRM comes from how well it’s adopted and how effectively it supports a client’s business goals—especially marketing and sales alignment. That’s where marketing automation plays a key role. And for partners looking to deliver a solution that works within the Microsoft ecosystem—without introducing complexity—the emfluence Marketing Platform offers a practical path to stronger results. Why […]
Marketing moves fast. Audiences subconsciously expect marketers to keep up with personalized, relevant experiences across channels and deliver results, usually with fewer resources. The secret to keeping up? Streamlining your marketing workflows. Whether you’re sending emails, managing content calendars, or launching complex nurture campaigns, the ability to design, automate, and optimize your digital marketing workflows can be a major driver of success. Understanding what workflows in marketing actually are, why they matter, and how to streamline them to work smarter, more intuitively, and not harder is essential in today’s world. […]
