The role of the Chief Marketing Officer (CMO) in the banking industry has changed dramatically in recent years as their presence has become more prominent in the C-Suite. Traditionally, CMOs focused on brand awareness, advertising, and public relations, relying on intuition and limited metrics. Their role was tactical, centered on traditional media, and operated in silos with minimal strategic influence. Today, CMOs have transcended their traditional roles and emerged as strategic leaders. They harness the power of data, analytics, and digital tools to drive customer-centric marketing. Their influence extends beyond […]
Marketing automation technology has already taken powerful marketing channels, like email, SMS (text), social media, and content marketing, into a new age. Thanks to platforms like emfluence, marketers have the ability to send the right message to the right person at the right time and scale with incredible levels of efficiency. And the pace of change isn’t about to slow down anytime soon. The growing influence and continued integration of Artificial Intelligence (AI) into marketing automation platforms means the potential for this technology to quickly evolve into something akin to […]
Email marketing was never intended to be a one-way communication channel. Despite the best efforts of those ineffective marketers who continue to hide behind “no-reply” email addresses, there has always been the opportunity to engage email subscribers in a conversation. This strategy has always relied on marketers deploying relevant, timely, and engaging email campaigns that encourage the kind of interaction that enables relationships to grow. With the advent of sophisticated marketing automation technology, the opportunity to take these relationships even further is literally off the scale. For marketers who value […]
So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system. You can think about the implementation process in the same way you might help a patient maintain their health […]
Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry. It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time. Healthcare Marketing: Where Does It Hurt? Marketing automation technology can alleviate many different pain points in […]
