Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry.   It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time.  Healthcare Marketing: Where Does It Hurt?  Marketing automation technology can alleviate many different pain points in […]

While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data.  Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]

At emfluence, we always highlight the importance of sending the right message to the right person at the right time. This “one-to-one, and then some” marketing strategy, as opposed to the “one-to-many” approach of old, is only possible at scale thanks to the availability of sophisticated marketing automation software like the emfluence Marketing Platform. While many different businesses will benefit from this approach, it is essential in the healthcare industry.  While healthcare marketers can segment their patients or clients into different groups like any other marketer, due to the highly […]

While banking is very much a human-focused business, it’s also an industry that increasingly relies on technology to connect with its customers. As such, technologies like marketing automation perfectly support the banking sector’s focus on building and maintaining trust, fostering long-term relationships, and enhancing customer experiences.  But what is marketing automation, and how can it help marketers in the banking sector connect with their target audience more timely, efficiently, and effectively?  What is Marketing Automation?  Marketing automation technology streamlines and automates essential marketing tasks by combining complementary marketing channels, including […]

Few other industries can know their customers better than the financial services sector. Banks and credit unions take care of the things that really matter most to American consumers, including their income, savings, loans and mortgages, investments, insurance premiums, and even their kids’ education. With so much information readily available and the right marketing automation software in place, a bank or credit union marketer can go to town and ensure their campaigns are 100% laser-focused.   But before we get ahead of ourselves and start looking at the kind of campaigns […]