So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system.  You can think about the implementation process in the same way you might help a patient maintain their health […]

Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry.   It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time.  Healthcare Marketing: Where Does It Hurt?  Marketing automation technology can alleviate many different pain points in […]

While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data.  Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]

Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated.   Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]