By Ryan Phelan | Managing Director at RPE Origin Everywhere I go, I run into someone talking about personalization as if it were some new discovery or the next big trend. We have been talking about the need to personalize for 20 years. Why do people think it’s new?  True personalization is complex. The challenge I see is that we have oversimplified the gateway to success for email marketers. Why should we care? That part is easy.   We need to care because the rest of the digital marketing world is […]

According to the International Data Corporation, global spending for big data and business analytics solutions is forecast to reach $215.7 billion in 2021, representing a 10% growth over 2020.    However, a quick internet search for “how many companies are data-driven?” renders conflicting, if not downright perplexing, search results.  Topping the page is a link to a recent Harvard Business Review Survey showing:   72% of survey participants report that they have yet to forge a data culture 69% report that they have not created a data-driven organization 53% state […]