Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform:   In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments

Create campaigns in your marketing automation platform that dynamically suggest new products or services based on a buyer’s previous purchase. Learn how to build a cross sell campaign in this video: In this video you’ll learn: How to create dynamic content blocks How to create custom fields and content variables How to build dynamic content in the emfluence Email Builder

You win some, you lose some. Learn how to create automated email campaigns that help win them back using the emfluence Marketing Platform:   In this video, you’ll learn: CRM triggers that can feed automated winback campaigns How and when to create automated campaigns for leads or clients you’ve lost What sorts of messages to include in a winback campaign

You’re getting great results with paid search, but are you effectively nurturing those new leads through your buying cycle? Learn how to create a lead nurture series that supports inbound paid search and paid media leads through the purchasing phase:   In this video, you’ll learn: What sort of supportive messaging to include in a lead nurture How to trigger the nurture campaign How to connect your series to your sales cycle

Welcome new clients, customers, and prospects to your brand with an automated email onboarding series. Learn how to deliver information that’s relevant and creates a smooth onboarding process:   In this video, you’ll learn how to: Create triggers from your CRM system to launch an automated welcome series Incorporate helpful information needed for new clients to get started Personalize based on CRM data points