With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]

By Marie Wiese | President of Marketing CoPilot The world has changed. When B2B buyers had to move completely online, it changed the dynamic for all companies in all industries. We are not going back any time soon. The power of your website sales velocity is now the only metric a B2B company should be measuring.  When you acknowledge this strategically, you realize your Marketing Team should own a number for marketing qualified leads (MQLs) every quarter because this path to conversion aligns with how B2B buyers buy today. If […]

You’re promoting a ton of great whitepaper content, but are you effectively nurturing people who download your content? Learn how to automate campaigns that drive downloads to sales appointments:   In this video, you’ll learn: How to trigger a nurture campaign What sorts of content to offer along the series How to support a nurture into a new sales opportunity