For years, email marketing experts have said to always upload and insert images into emails in their final size, rather than resizing them in the Image modal or by dragging the image by its corners. In the past, the biggest reason for that has been because email clients like Yahoo, AOL and Outlook will ignore those resize “tags” and try to insert your full, HUGE image. After some new testing & research this week, we’ve found that few and maybe no email clients still “blow up” an email image to […]

What’s that new Download Image button in Gmail? Have you noticed this “download” button pop up in the bottom right corner of images in your emails lately? This isn’t a new feature, since Google hasn’t posted anything about it and others in the email marketing community seem pretty stumped about it. It turns out that this is most likely a bug, and (knowing Google) one that will probably be fixed soon. Here’s what we know: This button only appears on unlinked images. This button doesn’t appear on small images. (300×225 […]

A few of our users have asked us: how can I force a single line space between paragraphs or lines in my email, instead of the default double space? The answer is a quick trick: hold down the Shift button while you hit Enter and you’ll see a “soft return” (single-spaced line) instead of a “hard return” (normal default new line spacing). For example, It’s as easy… as 1, 2, 3! What goes into a great marketing email? Download the anatomy of a marketing email template Important TIP: As you […]