One of the many great things about email marketing is the almost instant access to easily understandable analytics following each send. Open rates, click-through rates, conversion rates, spam complaints—it’s pretty obvious what each of these metrics means. But what exactly is a bounced email, and why is it crucial to understand the difference between a hard and soft bounce? Let’s delve into this important distinction: What is a Bounced Email? A bounced email is an email message that cannot be delivered to its intended recipient and is returned to the […]
An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
Few other industries can know their customers better than the financial services sector. Banks and credit unions take care of the things that really matter most to American consumers, including their income, savings, loans and mortgages, investments, insurance premiums, and even their kids’ education. With so much information readily available and the right marketing automation software in place, a bank or credit union marketer can go to town and ensure their campaigns are 100% laser-focused. But before we get ahead of ourselves and start looking at the kind of campaigns […]
Email marketing offers banks and other financial institutions a powerful marketing channel to engage with clients, provide valuable insights, and promote financial products and services. In many respects, email marketing for a bank is just like email marketing for any other retail business. Despite this, many marketers believe that email marketing can be challenging or even risky in an industry where trust and security are crucial. However, the benefits of email marketing, when done right, far outweigh the risks, making it a strategy worth considering for banks. In this post, […]
Every marketer has a to-do list. As we kick off 2024, now is a great time to review that list and make sure you are making good use of all the opportunities available to you today before moving on to the next big thing. Over the last year, the marketing experts at emfluence have been busy documenting all the essential opportunities available to users of the emfluence Marketing Platform, helping them meet their current objectives and future proof their businesses. So what was new in 2023, that you should definitely […]
