When it comes to personal information, nothing should be more private than an individual’s health records. That’s why marketers in the healthcare industry must carefully tread a fine line between creativity, efficiency, and compliance with strict regulations. The Health Insurance Portability and Accountability Act (HIPAA) sets all of those essential guidelines for protecting patient information. And when these regulations are breached, the consequences can be severe. Healthcare organizations falling foul of HIPAA face consequences ranging from hefty fines to irreversible damage to a company’s reputation. In this article, we highlight […]
Email marketing is a powerful tool for healthcare providers looking to engage patients, share valuable resources, and promote their services. In many ways, healthcare marketers will want to use email marketing just like their peers in any other industry. However, the sensitive nature of patient data means that marketers in the healthcare industry must take extra steps to protect their patients’ privacy and security. This is where the Health Insurance Portability and Accountability Act (HIPAA) comes into play. Established in 1996, HIPAA sets the standard for protecting sensitive patient health […]
Marketing automation technology has already taken powerful marketing channels, like email, SMS (text), social media, and content marketing, into a new age. Thanks to platforms like emfluence, marketers have the ability to send the right message to the right person at the right time and scale with incredible levels of efficiency. And the pace of change isn’t about to slow down anytime soon. The growing influence and continued integration of Artificial Intelligence (AI) into marketing automation platforms means the potential for this technology to quickly evolve into something akin to […]
The most effective email marketing campaigns empower recipients to make quick decisions, guiding them to their desired destination with minimal effort and distractions. Interactive emails are a key tool in this streamlined approach, providing subscribers with the control to engage in a way that suits them best, leading to the positive interactions every marketer desires. This might sound counterintuitive. After all, we’re talking about an email strategy that enables subscribers to do more in the inbox than simply open, read, and click. However, in the case of interactive emails, this […]
We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it? While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]
