When it comes to email, the B2B world has its own unique (and sometimes frustrating) set of challenges. Standing out in the inbox is difficult in itself, but B2B marketers can have even more of an uphill battle in order to cut through the clutter and turn not-so-glamorous subject matter into something that will foster relationships and drive sales. The subject line is often the first impression that comes across to potential clients. As marketers, we put a lot of time into thinking up strategies, designing layouts, and crafting the […]

There are a lot of different metrics that help determine the success of an email marketing campaign. Open rates, click rates, unsubscribe rates, bounce rates… all of these play a really important role in overall email performance. As email marketers, keeping track of all of these metrics is just as important as actually sending out the messages. But there’s one metric that doesn’t always get the credit it deserves: the click-to-open rate. What is click-to-open rate? Click-to-open rate (CTOR) takes a closer look at subscribers that are engaging with your […]

The importance of email marketing has often been a hot topic of debate, especially in recent years. In 2021, as new, exciting technologies emerge and email embarks on its 50th (!!) anniversary, it’s understandable why some marketers may have their doubts about where email fits into their marketing mix. But as any good #emailgeek would tell you, the data shows us that when implemented correctly, email can be one of the most successful channels available. In this article, we’ll dive into six reasons why email marketing is an effective, valuable […]

In a time where live events and in-person experiences have been put on hold, marketers are depending on email more than ever to connect with their audiences. Recent data shows email is experiencing some of the highest engagement rates in five years, so ensuring your messages are getting in front of your customers is crucial. If your recipients never see the email, how can they engage with your brand? This is where deliverability comes in – playing a big role in any email marketer’s success.   What is deliverability? Deliverability […]

Today’s marketers are living in an age where valuable customer data is at their fingertips. But with all that information, where do you start? Customers expect a certain level of personalization and relevancy to their messages when engaging with your brand, so what better way to put your data to use than with a milestone email celebrating their birthdays, loyalty or personal accomplishments?   Let’s start with the strategy. You don’t want to set up a milestone campaign just to say you have one. First, you’ll need to define what […]