In today’s crowded technology landscape, marketing automation tools aren’t hard to find. But for Microsoft Dynamics 365 users—and the Partners who support them—finding a solution that fits natively, works effortlessly, and actually makes marketers happy? That’s rare.  That’s exactly where the emfluence Marketing Platform stands apart.  While big brands like HubSpot, Click (formerly ClickDimensions), and Customer Insights dominate the conversation, emfluence delivers what modern marketers and Microsoft Partners really need: the best value, the smoothest Dynamics integration, and the ease-of-use that marketers demand.  The Best Value for Dynamics Users Pricing […]

Student recruitment will always be an uphill struggle if you think a printed prospectus and a basic website are enough to attract students to your college or university. To succeed in today’s higher education market, marketers must embrace a more agile, digital-first approach that addresses evolving student expectations through compelling storytelling, strategic lead generation, and effective student acquisition techniques.  In this article, we’ll explore how student’s expectations of higher education institutes are changing, how the education market is being disrupted by new technology and trends, and how marketers can fight […]

Not so long ago, banks didn’t have to worry so much about customer acquisition and retention. People opened accounts at their local branch, often based on their parent’s recommendation, and stayed with them for life. This multi-generational relationship was good business, and as such, marketing a bank’s services was reasonably straightforward. Is it safe? Is it friendly? Does the manager know my name? Yes, yes, yes! The money rolled in.   But banking has changed. Traditional banks are no longer just competing with their Mainstreet rivals. Banks are now challenged by […]

The typical customer journey rarely follows a straight line and is certainly not a one-size-fits-all scenario. In fact, it could be argued that there is no such thing as a “typical” customer journey. Some customers will make the move from discovery to paying clients in a matter of moments. Others will take their time, drop in and out of the conversation, and be difficult to pin down. There will also be those inevitable tire kickers who take up all of your time and never make a purchase.   Even though we […]