In a perfect world, every visit and subsequent click on your website landing pages, email campaigns, and social media posts would come from a living, breathing human being who wants to engage with your business and potentially buy your products or services. Sadly, not all traffic is created equal. According to Statista, 50% of all traffic on the internet comes from bots. To confuse the situation further, some bot traffic is good (even necessary), and some bot traffic is downright dangerous. This creates big problems for marketers. In this post, […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works on top of SPF and DKIM. For a DMARC record to pass in emfluence, you must also have the required DKIM records for that sending domain (which should have been set up during your onboarding). You can learn more about DMARC and how it works here. What do I need to do? If you send emails to […]
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]
You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]
