As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too. Accessibility is a large topic to tackle with multiple areas to dive into but […]
Ask any email marketer about the most important aspect of their campaigns. They will typically highlight the careful use of subject lines, preview text, body copy, images, and compelling call-to-actions (CTAs). These are all highly visual and essential components of an email campaign. But what if the recipient has a visual impairment and cannot see these elements? Thankfully, a raft of technologies is available that can help people with visual impairments stay connected with friends, colleagues, business partners, and brands via email. Collectively known as screen readers, these applications convert […]
The age of the Internet means information is readily available all the time. But just because this information is available does not mean it is easily accessed by everyone. What if you rely on a screen reader to see the email for you? What if you are unable to operate a mouse and require the use of a keyboard only to navigate a web page? Or perhaps you are one of 300 million people with some type of color deficiency. How can you read the text if the color contrast […]
Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that you probably already have one in mind while scrutinizing your emails before you hit send. Well, we’re here to make things even easier for you with a comprehensive list to ensure that all your emails are perfect when they hit your recipients’ inboxes. The Importance of an Email Marketing Checklist An email checklist is […]
Email marketing has been an important way of corresponding with consumers since it was first introduced. It has extensive reach and it’s effective at its job of providing a direct form of communication between entities. While there are about a gazillion marketing strategies to engage audiences, like traditional marketing (newspaper ads, TV commercials, radio spots) or digital marketing (social media, texts, PPC), email is where it’s at. And, you must admit, because we understand its power, it does consume us as marketers. We plan out strategies months in advance, attend […]
