For Microsoft partners, marketing automation decisions are rarely about features alone. They are about architectural intent, long-term account health, and avoiding cost or complexity surprises after go-live. Customer Insights and marketing execution platforms like emfluence solve overlapping problems, but they are designed for different architectural goals. Understanding that distinction is essential. Customer Insights as a CDP Microsoft Customer Insights is well suited for organizations intentionally building a centralized customer data platform. Its Dataverse-native architecture supports identity resolution, unified analytics, and cross-system intelligence. In this model, retaining large volumes of behavioral and interaction […]
Unlocking the Full Value of Dynamics 365 for Clients For many Microsoft Partners, the Dynamics 365 deployment is seen as the end goal. But in reality, that’s just the starting line. The real value of CRM comes from how well it’s adopted and how effectively it supports a client’s business goals—especially marketing and sales alignment. That’s where marketing automation plays a key role. And for partners looking to deliver a solution that works within the Microsoft ecosystem—without introducing complexity—the emfluence Marketing Platform offers a practical path to stronger results. Why […]
A Common Sticking Point in Dynamics 365 Deployments For many Microsoft Partners, implementing Dynamics 365 is a smooth process—until the conversation turns to marketing automation. Clients want to run campaigns, build nurture flows, or track engagement. But the tools available to them often feel disconnected from the rest of the Dynamics environment. When the marketing component doesn’t work well, it doesn’t just frustrate marketers—it can delay adoption, cause internal friction, and reflect poorly on the overall implementation. Where Most Marketing Tools Miss the Mark 1. Integration is rarely seamless While many […]
If you’re a Microsoft Dynamics 365 shop evaluating marketing automation tools, you’ve likely discovered a crowded playing field. But for mid-market B2B companies who need deep integration, ease of use, and enterprise-grade email automation, emfluence consistently rises to the top. In this blog, we break down the real reasons Dynamics 365 users choose emfluence over competitors like HubSpot, Customer Insights, Mailchimp, and Zoho—and why it may be the right move for your marketing team, too. Built for Microsoft: No Middleware, No Headaches Unlike platforms like HubSpot or Mailchimp that require […]
For Microsoft Partners, helping customers get more value from their Dynamics 365 investment increasingly means advising on marketing automation. Whether your customer wants to generate leads, nurture pipeline, or unify sales and marketing efforts, connecting CRM to marketing automation is the fastest way to get there. The emfluence Marketing Platform, built specifically for Microsoft Dynamics 365, gives your customers a fully integrated, marketer-friendly toolset—with the scalability and data alignment they need to grow. As a partner, you can deliver that value faster, with a platform that’s purpose-built for resale and […]
