We’ve made some important updates to how emfluence handles bot traffic, and it’s essential to understand how these changes might impact your email metrics. While you may notice a decrease in your open and click rates, the data will now be more accurate and reliable. Read on to learn about the updates we’ve implemented and how they will improve the quality of your reporting. Website Tracking If a bot is identified, we will not only discount their email metrics but we also won’t count any website tracking data from them […]
This month’s emfluence Marketing Platform updates include a visual click map in email reporting, the ability to trigger a workflow with a keyword from an incoming SMS message, domain exclusion in contact scores, and more. See what our community has asked for and what we built: Email Reporting: Visual Click Map IP Asks: Would it be possible to add a visual click map in email reporting? Under the Reports tab on a sent email, you will now see “Click Map” as an available report. This will provide a visual to […]
This month’s emfluence Marketing Platform updates include enhanced workflow navigation, better failure diagnostics and import mapping, and more. See what our community has asked for and what we built: Workflow Navigation MR Asks: Zooming in and out of a workflow is difficult without a mouse, can you add some buttons on the canvas? We’ve added “Zoom In”, “Zoom Out”, and “Zoom to Fit” buttons in the preview pane found in the top-right of your workflow canvas. Email Failure Diagnostics AJ Asks: Can you make it easier to see the reason […]
This month’s emfluence Marketing Platform updates include customized unsubscribe pages, shared files for reseller accounts, link reporting updates and more. See what our community has asked for and what we built: Resending Email to a Segment SA Asks: Can you make it easier to copy an email and deploy it to non-openers or non-clickers? emfluence has now simplified the process of resending an email to a segment of the original list. In the original email, under Recipients, you can use any criteria to determine the new list (example: Clicks No). […]
This month’s emfluence Marketing Platform updates include a multi-user indicator when editing emails and landing pages, updates to SMS scheduling, new additions to reporting and more. See what our community has asked for and what we built: Manual SMS Scheduling SR Asks: I was hoping to schedule two SMS messages in fairly close succession (say, five minutes apart). Is this a change you can make? We’ve updated the option for manual SMS message scheduling from every 15 minutes to every 5 minutes. Interested in adding SMS messaging to your account? […]
