Turning Donor Insights into Action: Avid and emfluence 


Donor data often lives in silos. Reports trail behind real behavior. Personalization takes hours of manual work. For fundraising teams, it’s a constant challenge to turn insights into action.  For one nationally recognized pediatric healthcare organization, these challenges were compounded by the need to ensure every outreach effort was efficient, relevant, and HIPAA compliant.  This organization set out to solve a familiar problem in fundraising: how to connect donor insights directly to marketing execution without adding more strain on their teams. To do this, they turned to two of their […]

What’s New: Okta SSO, Group Permissions, Bulk Update History and More


This month’s emfluence Marketing Platform updates bring you single sign-on (SSO) via Okta, enhanced Group permissions, a Bulk Update history log, and more. Explore the latest features inspired by our user community: SSO emfluence has introduced Single Sign-On (SSO) support, starting with Okta. Okta users can now log into their emfluence accounts using their Okta credentials. Additional SSO providers may be added in the future based on demand and development costs. Bulk Update History ED Asks: Can you make it easier to see past bulk update changes? emfluence has added […]

What’s New: Two-Factor Authentication, Single Sign-On, and More


This month’s emfluence Marketing Platform updates include the implementation of two-factor authentication (2FA), a single sign-on (SSO) option via Okta, improvements to our Dynamics integration, and more. See what our community has asked for and what we built: Reports LS Asks: Can you make the Domain report downloadable as a PDF? On the Summary page of a sent email, you can now download the list as a PDF in addition to the existing Domain report spreadsheet. API BC Asks: Can you allow us to search by emailID for Activities data […]

Why Most Marketing Tools for Dynamics 365 Fall Short—and How Microsoft Partners Can Offer a Better Alternative


A Common Sticking Point in Dynamics 365 Deployments  For many Microsoft Partners, implementing Dynamics 365 is a smooth process—until the conversation turns to marketing automation. Clients want to run campaigns, build nurture flows, or track engagement. But the tools available to them often feel disconnected from the rest of the Dynamics environment.  When the marketing component doesn’t work well, it doesn’t just frustrate marketers—it can delay adoption, cause internal friction, and reflect poorly on the overall implementation.  Where Most Marketing Tools Miss the Mark  1. Integration is rarely seamless While many […]

What’s New: Webhook Payloads, Updates to the Workflow Canvas and User List, and More


This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available response details. User Management TS Asks: Can you add Role to the user list […]

 

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