How the emfluence Marketing Platform Natively Integrates with Microsoft Dynamics 365


For marketing and IT teams alike, integration complexity is often the Achilles’ heel of marketing automation. With emfluence’s native Microsoft Dynamics 365 integration, that challenge disappears. Built specifically to connect with Dynamics 365, Power Apps, and RapidStart CRM environments via Microsoft Dataverse, the emfluence Marketing Platform makes it easy to unify marketing automation and CRM—no middleware, no manual data imports, no third-party connectors.  This post walks through the core integration capabilities of the emfluence Marketing platform and outlines how the system syncs with Dynamics entities, custom fields, marketing activities, and […]

Why Marketers Actually Prefer emfluence Over Other Tools


In today’s crowded technology landscape, marketing automation tools aren’t hard to find. But for Microsoft Dynamics 365 users—and the Partners who support them—finding a solution that fits natively, works effortlessly, and actually makes marketers happy? That’s rare.  That’s exactly where the emfluence Marketing Platform stands apart.  While big brands like HubSpot, Click (formerly ClickDimensions), and Customer Insights dominate the conversation, emfluence delivers what modern marketers and Microsoft Partners really need: the best value, the smoothest Dynamics integration, and the ease-of-use that marketers demand.  The Best Value for Dynamics Users Pricing […]

Why Microsoft Partners Should Add Marketing Automation to Their Portfolio


As the digital buying journey continues to evolve, Microsoft Partners are facing a new reality: clients expect more than technology implementation. They expect revenue growth, customer engagement, and business outcomes.  Yet when it comes to offering marketing solutions, most Partners stop short. Whether due to perceived complexity, cost concerns, or lack of internal expertise, marketing automation often remains the missing piece in the Microsoft Partner stack.  Today, that gap isn’t just noticeable—it’s a massive opportunity.  Marketing Automation: The Missing Piece in the Microsoft Partner Stack In 2025, customers aren’t just […]

Marketing’s Role in Defining Strategic Priorities in the Banking Industry


Marketing in the banking industry has evolved from a function that simply follows leadership directives to become a strategic enabler that significantly influences the overall vision of the bank. As such, marketing’s responsibilities extend beyond brand positioning and customer engagement. It now plays a pivotal role in steering the transformation of the entire enterprise narrative, ensuring the bank’s relevance in a market where customer loyalty is no longer guaranteed and leading in a digital, customer-centric, and competitive environment.  Marketing’s Strategic Contribution to Banking Enterprise Strategy Marketing teams are integral to […]

The Changing Face of Higher Education: How Marketing Teams Need to Adapt


Student recruitment will always be an uphill struggle if you think a printed prospectus and a basic website are enough to attract students to your college or university. To succeed in today’s higher education market, marketers must embrace a more agile, digital-first approach that addresses evolving student expectations through compelling storytelling, strategic lead generation, and effective student acquisition techniques.  In this article, we’ll explore how student’s expectations of higher education institutes are changing, how the education market is being disrupted by new technology and trends, and how marketers can fight […]

 

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