Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
Public sector teams are expected to show that communication efforts are working. It’s not enough to send updates; residents, leadership, and oversight bodies want proof that messages are reaching the right people and driving meaningful engagement. Without the right reporting tools, it’s nearly impossible to measure what’s effective and what needs to change. Modern reporting gives public sector organizations a clearer view of how residents interact with email updates, SMS alerts, social posts, and program messaging. It also creates a documented record that supports transparency and accountability across departments. When teams can track performance with confidence, they make better […]
As a business owner, you’ve invested in a CRM to organize customer relationships. But if your marketing campaigns still feel like guesswork, the issue might be your data strategy. The missing link is often the quality and structure of the data inside your CRM. Most CRMs excel at tracking sales activities, but marketing automation requires different information. To send targeted campaigns or nurture leads effectively, you need data that tells you where prospects are in their buyer’s journey and how they prefer to engage. This is where the right marketing […]
Modern public agencies don’t have the luxury of slow, opaque communication. Constituents expect clear updates, timely alerts, and straight answers, and when they don’t get them, trust erodes fast. Email remains one of the most effective channels for delivering transparent, direct communication at scale, but many agencies still underuse it or rely on outdated tools that can’t keep up. When email is done well, it becomes more than a broadcast tool. It supports accountability, reinforces public trust, and gives agencies a reliable way to share policies, decisions, deadlines, and community updates with clarity and consistency. Why Email Matters for Transparency and […]
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence gives marketers the power to sync the data points that matter most, build smarter segments, and create […]
