Marketing in the banking industry has evolved from a function that simply follows leadership directives to become a strategic enabler that significantly influences the overall vision of the bank. As such, marketing’s responsibilities extend beyond brand positioning and customer engagement. It now plays a pivotal role in steering the transformation of the entire enterprise narrative, ensuring the bank’s relevance in a market where customer loyalty is no longer guaranteed and leading in a digital, customer-centric, and competitive environment. Marketing’s Strategic Contribution to Banking Enterprise Strategy Marketing teams are integral to […]
Student recruitment will always be an uphill struggle if you think a printed prospectus and a basic website are enough to attract students to your college or university. To succeed in today’s higher education market, marketers must embrace a more agile, digital-first approach that addresses evolving student expectations through compelling storytelling, strategic lead generation, and effective student acquisition techniques. In this article, we’ll explore how student’s expectations of higher education institutes are changing, how the education market is being disrupted by new technology and trends, and how marketers can fight […]
Marketing your business at scale can be a challenging and costly task. However, with the right tools like CRM and Marketing Automation, you can efficiently manage your marketing pain points, avoid manual errors, and stay compliant with marketing regulations. In this article, we’ll highlight some of the biggest pain points marketers face today and consider how CRM and Marketing Automation technology can help resolve those issues. 10 Marketing Pain Points So, what are those everyday pain points that marketers suffer from? We’ve compiled a list of the ten most common […]
In the healthcare industry, marketers must balance the goal of attracting and retaining patients with strict privacy and security regulations. The Health Insurance Portability and Accountability Act (HIPAA) plays a critical role in this context, ensuring that healthcare providers prioritize patient data privacy and security. HIPAA isn’t merely a marketing best practice; it’s a legal obligation. Non-compliance can lead to substantial fines, legal repercussions, and lasting damage to a healthcare provider’s reputation. In this post, we’ll explore why HIPAA compliance is critical and how it not only safeguards patient privacy […]
Artificial Intelligence (AI) has significantly reshaped many industries, including healthcare. Its potential in marketing has brought about numerous innovations in how various healthcare services are promoted and patients are engaged. However, AI usage in any healthcare setting must also be carefully aligned with regulations like the Health Insurance Portability and Accountability Act (HIPAA). HIPAA compliance is essential in ensuring that patient information is protected and that AI-powered marketing tools do not violate privacy laws. In this post, we’ll explore the role of AI in healthcare marketing, highlighting its benefits, applications, […]
