Good health should never be taken for granted. Despite this, too many healthcare marketers have an unhealthy attitude toward email marketing. When your email subscribers don’t get the right treatment, it’s easy to see why lists become fatigued and response rates look a little washed out.  Because prevention is better than cure, the email marketing experts at emfluence have compiled the following prescription to optimize your healthcare email marketing campaigns. These strategies are not just about improving response rates, but also about making a real difference in patient outcomes, empowering […]