Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
As a business owner, you’ve invested in a CRM to organize customer relationships. But if your marketing campaigns still feel like guesswork, the issue might be your data strategy. The missing link is often the quality and structure of the data inside your CRM. Most CRMs excel at tracking sales activities, but marketing automation requires different information. To send targeted campaigns or nurture leads effectively, you need data that tells you where prospects are in their buyer’s journey and how they prefer to engage. This is where the right marketing […]
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence gives marketers the power to sync the data points that matter most, build smarter segments, and create […]
If you’ve ever tried to build automation inside a heavy marketing platform, you know the pain: endless setup, complicated workflows, and months of work before you can show results. That’s not what Salesforce marketers need. You need quick wins—campaigns that prove value right away, help sales teams follow up smarter, and show leadership that marketing drives pipeline. That’s exactly what the emfluence + Salesforce integration delivers. By connecting your CRM data directly to the emfluence Marketing Platform, you can launch practical automation plays in days, not weeks. Here are seven […]
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workflows When automated campaigns try to do too much at […]
