Another year, another Hackathon: emfluence to sponsor Techweek KC


Techweek, a conference centered around building a better world through tech entrepreneurship, is bringing their week-long series of events to Kansas City and emfluence taking part in the fun as one of three sponsors of the 24-hour Hackathon. Last year, when we rolled out our API in beta, we hosted a Hackathon as part of our own User Conference. Our four teams came up with four great ways to integrate data with emfluence and emfluence data with other apps and databases, from a stage one Salesforce integration to a mobile […]

Demo Videos of the 2014 API Hackathon Projects


In June, we hosted a Hackathon to put our new Platform API (in beta) to the test. We heard so much chatter about the 4 team projects that were submitted, we knew we needed video demos of each project. Each team used the API to tackle a different marketing task (and still had a dozen ideas to try!). Click on the video thumbnail below to see a quick 3-4 minute demonstration of each app. Lead Scoring: classifying high quality leads by how often a Contact opens, clicks or otherwise engages […]

New emfluence Marketing Platform API – beta release 2014


At our annual User Conference this year, we released a beta version of our formalized API. In the past, clients have been able to successfully exchange data between the emfluence Marketing Platform and third party systems (including home grown tools) via web services, HTTP post or by scheduled data syncs. The formalized API gives clients and developers a clear path for integration without involvement from emfluence technicians. The API enables on-demand exchange of data to and from the emfluence Marketing Platform. That means that integrations with 3rd party applications like […]

 

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