Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM.  The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence gives marketers the power to sync the data points that matter most, build smarter segments, and create […]

Even inside the Salesforce ecosystem, marketers often find themselves working in a different interface than sales. Campaigns live in one system, while customer data and sales activity live in another. The result? Extra steps, siloed reporting, and missed opportunities for alignment.  The emfluence Marketing Platform’s Salesforce integration closes that gap. It connects your marketing automation directly into Salesforce, so your campaigns and your CRM speak the same language. The result? A faster, clearer path from campaign to closed-won.  One View of Your Leads and Contacts Forget manual exports and stale […]