Text messaging is a popular means of communication and over the years it has become an effective way for brands to reach their audiences. Short Message Service (SMS) and Multimedia Messaging Service (MMS) have become essential to businesses of all kinds. However, with the arrival of artificial intelligence, these traditional methods of communication are being enhanced, transforming into an innovative and efficient way to engage customers and drive sales.   What are SMS and MMS? Before diving into the ways AI can push us towards higher goals, let’s define SMS and […]

Marketing Automation & Lead Generation For some, marketing automation and lead generation go hand in hand while, for others, these two are completely separate ideas in their organization. For us, marketing automation is a key player in lead generation and is a solution that streamlines all the processes we have in place. Not only does aligning the two make everything more efficient, but it can also streamline the user experience for your customers and increase your sales. How Lead Generation Works Plenty of lead generation takes place on a digital […]