Marketing campaign analytics should tell you more than how many people clicked or opened an email. At their best, analytics connect campaign activity to real business outcomes—pipeline, revenue, customer growth, and retention. When analytics fall short, it’s rarely because data is missing. It’s because data is fragmented, inconsistently defined, or disconnected from the systems that drive decisions. The result is dashboards full of metrics but very few clear answers about what’s actually working, what isn’t, or where to invest next. What Are Campaign Analytics? Campaign analytics are the measurement framework […]