As the digital buying journey continues to evolve, Microsoft Partners are facing a new reality: clients expect more than technology implementation. They expect revenue growth, customer engagement, and business outcomes.  Yet when it comes to offering marketing solutions, most Partners stop short. Whether due to perceived complexity, cost concerns, or lack of internal expertise, marketing automation often remains the missing piece in the Microsoft Partner stack.  Today, that gap isn’t just noticeable—it’s a massive opportunity.  Marketing Automation: The Missing Piece in the Microsoft Partner Stack In 2025, customers aren’t just […]

Public sector communication carries a higher bar than standard marketing. Every message has to be clear, readable, and accessible to all residents. It also has to follow strict requirements around data security, privacy, and record-keeping. Falling short on any of these can lead to confusion, complaints, or compliance issues.  The emfluence Marketing Platform is built to help public sector organizations meet those expectations without adding complexity. From accessible templates to secure sending practices and transparent reporting, the platform gives teams the structure they need to communicate confidently and consistently. Why Accessibility and Compliance […]

Marketing in banking has shifted from a support role to a strategic driver of the bank’s vision. Beyond brand and customer engagement, marketing now helps shape the enterprise narrative, ensuring relevance and loyalty in a digital, customer-centric, and highly competitive market. Marketing’s Strategic Contribution to Banking Enterprise Strategy Marketing teams are integral to shaping and executing enterprise strategy in the modern banking industry. In these new financial markets, they act as strategic and executional drivers, ensuring top-level priorities are clearly defined, effectively communicated and successfully implemented across the organization.  Here […]

Student recruitment will always be an uphill struggle if you think a printed prospectus and a basic website are enough to attract students to your college or university. To succeed in today’s higher education market, marketers must embrace a more agile, digital-first approach that addresses evolving student expectations through compelling storytelling, strategic lead generation, and effective student acquisition techniques.  In this article, we’ll explore how student’s expectations of higher education institutes are changing, how the education market is being disrupted by new technology and trends, and how marketers can fight […]

Marketing your business at scale can be a challenging and costly task. However, with the right tools like CRM and Marketing Automation, you can efficiently manage your marketing pain points, avoid manual errors, and stay compliant with marketing regulations. In this article, we’ll highlight some of the biggest pain points marketers face today and consider how CRM and Marketing Automation technology can help resolve those issues. 10 Marketing Pain Points So, what are those everyday pain points that marketers suffer from? We’ve compiled a list of the ten most common […]