Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry.   It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time.  Healthcare Marketing: Where Does It Hurt?  Marketing automation technology can alleviate many different pain points in […]

Good health should never be taken for granted. Despite this, too many healthcare marketers have an unhealthy attitude toward email marketing. When your email subscribers don’t get the right treatment, it’s easy to see why lists become fatigued and response rates look a little washed out.  Because prevention is better than cure, the email marketing experts at emfluence have compiled the following prescription to optimize your healthcare email marketing campaigns. These strategies are not just about improving response rates, but also about making a real difference in patient outcomes, empowering […]