Modern public agencies don’t have the luxury of slow, opaque communication. Constituents expect clear updates, timely alerts, and straight answers, and when they don’t get them, trust erodes fast. Email remains one of the most effective channels for delivering transparent, direct communication at scale, but many agencies still underuse it or rely on outdated tools that can’t keep up. When email is done well, it becomes more than a broadcast tool. It supports accountability, reinforces public trust, and gives agencies a reliable way to share policies, decisions, deadlines, and community updates with clarity and consistency. Why Email Matters for Transparency and […]
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence gives marketers the power to sync the data points that matter most, build smarter segments, and create […]
If you’ve ever tried to build automation inside a heavy marketing platform, you know the pain: endless setup, complicated workflows, and months of work before you can show results. That’s not what Salesforce marketers need. You need quick wins—campaigns that prove value right away, help sales teams follow up smarter, and show leadership that marketing drives pipeline. That’s exactly what the emfluence + Salesforce integration delivers. By connecting your CRM data directly to the emfluence Marketing Platform, you can launch practical automation plays in days, not weeks. Here are seven […]
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workflows When automated campaigns try to do too much at […]
Unlocking the Full Value of Dynamics 365 for Clients For many Microsoft Partners, the Dynamics 365 deployment is seen as the end goal. But in reality, that’s just the starting line. The real value of CRM comes from how well it’s adopted and how effectively it supports a client’s business goals—especially marketing and sales alignment. That’s where marketing automation plays a key role. And for partners looking to deliver a solution that works within the Microsoft ecosystem—without introducing complexity—the emfluence Marketing Platform offers a practical path to stronger results. Why […]
