For Microsoft Partners, helping customers get more value from their Dynamics 365 investment increasingly means advising on marketing automation. Whether your customer wants to generate leads, nurture pipeline, or unify sales and marketing efforts, connecting CRM to marketing automation is the fastest way to get there. The emfluence Marketing Platform, built specifically for Microsoft Dynamics 365, gives your customers a fully integrated, marketer-friendly toolset—with the scalability and data alignment they need to grow. As a partner, you can deliver that value faster, with a platform that’s purpose-built for resale and […]
Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue. The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in. If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this […]
When it comes to winning over potential customers, it’s not just advertising that gets you far. What truly builds trust and sparks meaningful connections are real-world success stories—case studies that speak to the heart of the customer’s needs and show how your solutions have delivered results. These powerful narratives are far more than marketing collateral; they’re a way to prove your value in a tangible, measurable way. So, how do you craft case studies that don’t just sit on a shelf but actively persuade and engage? It starts with understanding […]
The modern marketer is constantly looking for strategies to optimize their campaigns. It’s not enough to know what works—you need to understand why it works. That means going beyond vanity metrics and last-click attribution, a model that gives all the credit for a conversion to the last click that led to it, to fully understand how your campaigns influence real revenue outcomes. This is where multi-touch attribution steps in. When executed effectively, multi-touch attribution unveils the entire customer journey – from the initial interaction to the final transaction. This comprehensive […]
For marketing and IT teams alike, integration complexity is often the Achilles’ heel of marketing automation. With emfluence’s native Microsoft Dynamics 365 integration, that challenge disappears. Built specifically to connect with Dynamics 365, Power Apps, and RapidStart CRM environments via Microsoft Dataverse, the emfluence Marketing Platform makes it easy to unify marketing automation and CRM—no middleware, no manual data imports, no third-party connectors. This post walks through the core integration capabilities of the emfluence Marketing platform and outlines how the system syncs with Dynamics entities, custom fields, marketing activities, and […]
