Email Marketing Benchmarks
Last Updated July 2025
Email marketing isn’t about sending more—it’s about sending smarter. Benchmarking your performance against industry standards and refining your email strategy with purpose will help you demonstrate real marketing impact. Whether you’re reporting to leadership, syncing with sales, or justifying spend, this data arms you with the proof to guide smarter decisions.
This exclusive benchmark report analyzes thousands of campaigns sent from January to June 2025—uncovering:
- 5-year industry trends
- Open, click, CTOR, and bounce rate benchmarks
- Key takeaways by industry and organization type
- Spring volume trends you can capitalize on now
Whether you’re seeing high opens but low clicks, or battling list fatigue, this report helps pinpoint what’s working—and where to optimize.
Fill out the form to download the full report.
See our archived email marketing benchmarks:
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