Email Marketing Benchmarks
Last Updated March 2025
Email marketing has seen big shifts over the last five years, with trends driven by privacy changes, inbox competition, and shifting engagement behaviors. Here’s what you need to know from our latest deep dive into email performance across industries:
- Open rates continue to decline: As a result, subject lines, sender reputation, and audience segmentation matter more than ever. Marketers need to deliver relevant, valuable content to maintain engagement.
- Click rates are slipping which means clear calls-to action, interactive content, and audience segmentation are crucial.
- Email volume is up – more emails aren’t always better. Marketers need to focus on quality over quantity, personalization, and automation in order to cut through the noise.
- Bounce rates are holding steady, but in order to maintain low bounces, regular list cleaning and strong authentication (SPF, DKIM, DMARC) are critical.
Want to see how your industry stacks up? Download the report for detailed benchmarks and trends.
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