Email marketing boasts a $28 return on investment for every $1 you invest, according to the Direct Marketing Association. Email is reported as driving the highest revenue of any medium for all companies that gross $100K annually or more. (Email’s younger brother social media drove revenue best for small businesses with organic search and email right behind it. Source:  Email State of Health Report 2014.) And why wouldn’t it? Email marketing is fast, cost-effective, and personalizable, from what products you featured to when your emails are sent.

So, email works… but only if you’re doing it right. First, you need to know what you might be missing in that snazzy email campaign you’re working on.

There are 3 basic parts in the anatomy of an email. Download this 2-page guide, with a diagram, examples and best practices about each.

Anatomy of an Email thumb

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