Donor data often lives in silos. Reports trail behind real behavior. Personalization takes hours of manual work. For fundraising teams, it’s a constant challenge to turn insights into action.
For one nationally recognized pediatric healthcare organization, these challenges were compounded by the need to ensure every outreach effort was efficient, relevant, and HIPAA compliant.
This organization set out to solve a familiar problem in fundraising: how to connect donor insights directly to marketing execution without adding more strain on their teams. To do this, they turned to two of their trusted partners: Avid and emfluence.
Turning Trusted Partnerships into Practical Solutions
As trusted partners, both Avid and emfluence understood the organization’s needs and were willing to listen, adapt, and act. Rather than delivering a one-off fix, the goal was to build a solution that would stand up over time and provide a foundation for smarter, more effective fundraising campaigns.
Meet the Partners
emfluence: Secure, Automated, Campaign Execution
The emfluence Marketing Platform is a HIPAA-compliant marketing automation solution that supports organizations with email marketing, segmentation, automation, and analytics. By simplifying complex campaign management and ensuring security, emfluence has become a key part of the hospital’s communication strategy.
Avid: Donor Insights That Drive Action
Avid is an AI-powered Fundraising Operating System that transforms donor data into actionable insights with dynamic segmentation. For this healthcare organization, Avid provided the ability to move beyond static lists and toward a real-time, behavior-driven understanding of their donors.
Building the Integration
Together, Avid and emfluence created a standardized, configurable integration that ensures donor segments managed in Avid flow directly into emfluence for campaign execution. This closed the gap between data and marketing activity, turning what had been a manual, time-consuming process into an automated, seamless workflow.
For the fundraising team, the impact was immediate:
- Automated targeting: Donor segments refresh daily, eliminating the need for manual imports.
- Lifecycle tracking: Subscriber health and engagement data connect directly to giving behavior.
- Deeper reporting: The team can measure impact not only by opens and clicks, but also by donations.
- Dynamic personalization: As donor behavior changes, updates flow automatically into emfluence fields, keeping every message aligned with real-time activity.
- HIPAA compliance: Campaigns remain secure and privacy-aligned, critical in a healthcare environment.
From Challenge to Opportunity
What makes this story unique isn’t just the technology—it’s the partnership. By working together, Avid and emfluence co-created a solution that reflects the value of trusted relationships and a willingness to listen.
The integration doesn’t just save hours of manual work. It allows fundraising teams to reach the right supporters with confidence, tell more relevant stories, and ultimately focus more energy on advancing their mission.
Available to More Organizations
Now available to any organization using Avid and emfluence, this integration offers more than a technical bridge. It’s a proven way to connect donor insights directly to marketing execution, freeing teams to work faster, engage supporters more meaningfully, and drive greater impact with every campaign.
To learn more about how Avid and emfluence can support your fundraising and marketing goals, reach out to us today at marketingautomation@emfluence.com.
