This month’s emfluence Marketing Platform updates include more SMS features, email metrics over time in reporting, the ability to BCC a contact on an email and more. See what our community has asked for and what we built:
More SMS Updates!
emfluence continues to expand its new SMS offering. New features include adding automated SMS messages to workflows and being able to preview the SMS messages inside the workflow (you can now also do this on emails in workflows!). If you are interested in enabling SMS in your account, reach out to support@emfluence.com (some costs doemfluence continues to expand its new SMS offering. New features include adding SMS sent messages and incoming replies to the contact timeline and allowing client admins to change the owner of an unsent SMS message. If you are interested in enabling SMS in your account, reach out to support@emfluence.com (some costs do apply).
Email Metrics Over Time
MS Asks: Can you make it easier to do month-to-month reporting?
We’ve added Email Metrics Over Time results to reporting which will allow you to compare email metrics such as sent, views, clicks, bounces, and more across multiple months. Both the date range and the types of metrics included in the report can be controlled by you.
Domain Reporting
SD Asks: It would be nice to see domain breakdowns in group reporting.
Along with contacts growth and sent email reporting, group reporting now also includes domain reporting giving you a hard count of addresses per domain in that group and also a percentage of the total for the top 25 domains in the group.
BCC on Emails
MS Asks: Can I BCC a copy of every email to a specific address?
We’ve gotten requests over the years to add the ability to BCC on emails sent through the emfluence Marketing Platform. Now it’s here! You can now choose to BCC a copy of each email in a send to a specific email address for compliance purposes, auditing, or third-party integrations. NOTE: Be careful with this feature as it will double your send volume. For example, if you send an email to 30,000 recipients, the BCC address will also be sent 30,000 emails, bringing your total send volume to 60,000. Also, any engagement by the BCC address (view, click, unsubscribe, bounce, etc.) will be applied to the metrics of the email and will be reflected on the corresponding contact’s record.
Got another request? Send them to us under the help section in the emfluence Marketing Platform!
