If you use Google Analytics for tracking traffic on your website, you’ll be happy to know that we simplified the process for adding UTM parameters to your email campaigns.

Under the required Title and Subject Line in the Compose step, you can check the box to Add Google Analytics UTM strings to your links. With this feature, any time an email campaign sends traffic to your website, Google Analytics can track that campaign as the source of the traffic, giving your email campaigns credit for the visits they entice.

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After you send, check your Google Analytics reports by Campaign. If you have an ecommerce site, your Conversions/Revenue report can show every dollar that each email brought in:

GA Revenue from Email report

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