In June, we hosted a Hackathon to put our new Platform API (in beta) to the test. We heard so much chatter about the 4 team projects that were submitted, we knew we needed video demos of each project.
Each team used the API to tackle a different marketing task (and still had a dozen ideas to try!). Click on the video thumbnail below to see a quick 3-4 minute demonstration of each app.
- Lead Scoring: classifying high quality leads by how often a Contact opens, clicks or otherwise engages with your emails. (This was our winner!)
- Contact Mapping: An integration with Google Maps to geolocate contacts based on the IP address of the computer they were on when they opened an email.
- SalesForce Sync: A 2-way sync between Salesforce.com and the emfluence Marketing Platform, sharing email address, contact data and even email metrics between platforms.
- Mobile App: A mobile reporting tool that allows users to check on their emfluence campaign metrics. Then they can even connect with email non-responders via an SMS message sent via an integration with Twilio.
Read up on the Hackathon in this post from June.