The emfluence Marketing Platform is used across many types of organizations, but we see the strongest impact in a core group of industries that rely on flexible automation, reliable integrations, and tools that make daily marketing easier.
These are the industries where teams turn to us to simplify workflows, strengthen engagement, and move faster toward measurable results. It’s where the platform does what it was built to do: help communicators focus on strategy instead of wrestling with software.
- B2B
- Banking and Financial Services
- Healthcare
- Higher Education
- Insurance
- Manufacturing
- Public Sector
- Agency Partners
B2B
Smarter nurturing for long B2B cycles.

B2B email marketers need special features and reports to make the most of both direct and account-based marketing efforts. The emfluence Marketing Platform offers features designed to help B2B marketers create automated emails, targeted landing pages, follow up materials, and reports that are made with B2B campaigns in mind.
Banking and Financial Services
Secure, compliant communication for financial teams.

Looking for a marketing automation platform for banking and financial services marketing? The emfluence Marketing Platform offers a suite of features and integration options designed with banks, credit unions, and financial services companies in mind.
Healthcare
Coordinated, compliant messaging for healthcare organizations.

The emfluence Marketing Platform is a great fit for healthcare providers, healthcare IT companies or anyone looking for a marketing automation platform that meets HIPAA standards. Our marketing automation platform is a great fit for marketers in the healthcare space.
Higher Education
Enrollment, retention, and alumni engagement made easier.

From prospective students to nurturing your alumni base, the emfluence Marketing Platform has supported higher education marketing campaigns at every step in the student journey. See how our automated campaigns, landing pages, surveys, and social media calendar support marketing automation for higher education.
Insurance
Consistent, accurate communication across the policy lifecycle.

Communicate with your policy holders and prospects with ease using the emfluence Marketing Platform. Insurance marketers have leveraged us for emails, renewals, policy updates and more. Find out how you can take advantage of marketing automation for insurance companies.
Manufacturing
Clear, connected communication for complex sales cycles.

Manufacturers rely on predictable communication across distributors, dealers, and long sales cycles. The platform streamlines nurturing, partner communication, and post-sale follow-up, helping teams stay connected and responsive without adding administrative overhead.
Public Sector
Transparent, accessible outreach for public sector communicators.

Government and public sector teams need to communicate clearly, consistently, and with full accountability. The emfluence Marketing Platform supports accessible citizen outreach, simplifies internal coordination, and ensures messages stay accurate and aligned with compliance requirements.
Agency Partners
A scalable marketing automation platform agencies can trust.

Agencies need a platform they can roll out confidently across many clients. With strong integrations, simple automation, and reliable deliverability, emfluence gives agencies a scalable toolset that reduces production bottlenecks and makes client execution easier to manage.