Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue.
The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in.
If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this article, we’ll unpack what the emfluence Reseller Program includes, how it helps your customers grow (and stay loyal), and why it’s a smart revenue opportunity for Microsoft Partners.
With emfluence, your customers get:
- Deep integration with Dynamics 365 CRM, Customer Insights – Journeys, and more
- Full-featured marketing automation, including email, SMS, social, forms, landing pages, and reporting
- A Microsoft-friendly UI that mirrors CRM logic—so it’s intuitive to deploy
And with the Reseller Program, you get a new revenue stream—without becoming a marketing agency.
What’s Included in the emfluence Reseller Program
The emfluence Reseller Program is designed to help Microsoft Partners extend their value to customers while creating a sustainable, recurring revenue model.
Here’s how the program works:
Revenue Sharing Model
You’ll earn a margin on every customer you sign up, with recurring monthly revenue and optional upsell opportunities.
Sales Enablement
From co-branded collateral to demo support, emfluence gives you the resources you need to confidently pitch and position the platform.
Flexible Delivery Options
Choose how hands-on you want to be. Let emfluence handle onboarding and support, or wrap services around the platform to increase your value-add.
Priority Support
Get direct access to emfluence’s Partner Success team, ready to support both your sales efforts and your customers.
How This Helps You (and Your Customers) Win
Marketing automation is a growing priority across industries—and Microsoft customers are no exception.
By offering emfluence, you can:
- Solve an immediate pain point: Most SMBs using Microsoft Dynamics lack modern marketing tools that are easy to use and effective.
- Drive stickier relationships: When your customers build campaigns that generate leads and tie to revenue, they stay longer and invest more in your solutions.
- Expand your footprint: Open new doors within your existing base and stand out in competitive bids by offering a more complete marketing + CRM solution.
Add recurring revenue: Instead of chasing project-based work, add monthly revenue tied to active licenses and services.
Who the Program Is For
The emfluence Reseller Program is ideal for:
- Dynamics 365 Partners who want to expand into marketing automation
- ISVs and Solution Providers that serve Microsoft customers in manufacturing, finance, healthcare, or professional services
- Consultants and MSPs looking to increase service revenue without adding delivery overhead
Whether your customers are on Business Central, Dynamics CRM, or migrating from GP, emfluence helps them get more from their Microsoft investment—while helping you grow your business.
It’s Not Just a Platform—It’s a Partner Strategy
The best part? You don’t have to figure it out alone.
The emfluence team works with you to understand your market, tailor your go-to-market approach, and support every customer from onboarding to renewal.
This isn’t just software resale. It’s a full partner ecosystem designed to help you:
- Win more deals
- Keep customers longer
- Generate recurring revenue
- Stay aligned with Microsoft
Let’s Build Something Together
Whether you’re looking to resell, refer, or explore internal adoption, the emfluence Microsoft Partner Program offers a straightforward way to add value and drive business growth. Interested in learning more or taking the next step? Contact us at partners@emfluence.com — we’re here to help.
