Even inside the Salesforce ecosystem, marketers often find themselves working in a different interface than sales. Campaigns live in one system, while customer data and sales activity live in another. The result? Extra steps, siloed reporting, and missed opportunities for alignment.
The emfluence Marketing Platform’s Salesforce integration closes that gap. It connects your marketing automation directly into Salesforce, so your campaigns and your CRM speak the same language. The result? A faster, clearer path from campaign to closed-won.
One View of Your Leads and Contacts
Forget manual exports and stale lists. The emfluence integration keeps Salesforce leads and contacts synced automatically. On the Salesforce side, you’ll see exactly what campaigns your contacts are receiving and how they’re engaging. On the emfluence side, you’ll always be working with the latest Salesforce data.
That means no more second-guessing: sales and marketing are aligned on who’s in the database and what’s happening with them.
Marketing Visibility Inside Salesforce
Your sales team doesn’t need another login. With emfluence data embedded directly in Salesforce, they can see:
- Which emails were sent
- When the emails went out
- Whether they were viewed or clicked
- If a contact unsubscribed or bounced
That visibility means smarter sales calls, faster handoffs, and proof that marketing’s work is driving pipeline.
Custom Field Mapping for Personalization
One of the biggest frustrations for Salesforce marketers is not being able to actually use the data sitting in CRM. That’s why emfluence supports up to 250 custom fields you can sync between systems.
Map fields for industry, product interest, lifecycle stage, region—whatever drives your segmentation. Once synced, those fields power:
- Hyper-personalized email campaigns
- Triggered workflows
- Granular audience reporting
The difference? You don’t need an admin or a consultant to set it up. Marketers control the data they need to run campaigns that feel relevant.
Stay in Salesforce—No Tab Switching Required
Unlike heavier platforms that force marketers to bounce between dashboards, emfluence can be embedded directly inside Salesforce. That means reps and marketers don’t lose time switching between applications. Instead, they can manage campaigns, check engagement, and enroll contacts in nurtures without ever leaving their CRM.
Control Over Your Campaigns
This integration doesn’t just give you visibility—it puts marketers back in control. From Salesforce, you can:
- Enroll leads in nurture journeys
- Remove contacts who are already in sales conversations from nurtures
- Manage campaign membership in real time
And because campaign results flow back into Salesforce, leaders finally see how marketing activity impacts pipeline—all without complicated reporting builds.
Why Marketers Choose emfluence Over “Bigger” Platforms
- It’s easy to use. Launch campaigns without a six-month implementation plan.
- You get everything on day one. No confusing licensing tiers or hidden feature locks.
- Sales and marketing stay aligned. One shared view of campaigns and contacts.
- Personalization is practical. Custom field mapping makes segmentation simple, not scary.
- Less admin overhead. Marketers can own setup and campaigns without IT dependency.
The Bottom Line
Salesforce is the backbone of your customer data. emfluence makes it actionable. With seamless syncing, powerful field mapping, embedded campaign views, and easy-to-use automation, the emfluence + Salesforce integration turns disconnected tools into a connected strategy.
If you’ve been frustrated by platforms that feel too big, too complex, or too locked down, emfluence offers a simpler path: marketing automation built for marketers, designed to align with Salesforce, and ready to prove ROI from day one.
“We came from Salesforce and I cannot tell you how happy we are with emfluence! The platform is so easy to navigate and is very user friendly and intuitive. Also, support is amazing and always so quick to respond and make sure they answer our questions to our full understanding. We so appreciate the customer support!” – Annie Tumlin, Global Connections, Inc.
If you’re ready to trade complexity for clarity, emfluence is built for you. Start your free trial or book a demo today.
