If you’re a Microsoft Dynamics 365 shop evaluating marketing automation tools, you’ve likely discovered a crowded playing field. But for mid-market B2B companies who need deep integration, ease of use, and enterprise-grade email automation, emfluence consistently rises to the top.
In this blog, we break down the real reasons Dynamics 365 users choose emfluence over competitors like HubSpot, Customer Insights, Mailchimp, and Zoho—and why it may be the right move for your marketing team, too.
Built for Microsoft: No Middleware, No Headaches
Unlike platforms like HubSpot or Mailchimp that require third-party connectors or complex sync configurations, the emfluence Marketing Platform offers deep native integration with Microsoft Dynamics 365 Marketing and Sales modules. That means your data stays clean, your campaigns stay aligned, and your marketers stay focused on results—not integration issues.
💡 If you’ve ever battled sync errors, missing fields, or mismatched contact records, you know how valuable a native integration truly is.
Designed for B2B: Mid-Market Muscle Without Enterprise Bloat
While Customer Insights is built for massive enterprises with 100,000+ profiles and highly technical teams, emfluence is tailor-made for B2B companies managing 1,000 to 100,000 contacts. You get power where it counts—like segmentation, personalization, lead scoring, and email nurture campaigns—without the complexity (and cost) of a full enterprise stack.
Ideal Company Fit:
- Mid-market B2B companies
- Microsoft Dynamics CRM users
- Marketing teams that want flexibility without sacrificing usability
Predictable Pricing, No Per-Seat Fees
emfluence’s pricing is transparent and simple to scale:
- Starts at $1,000/month for up to 30,000 contacts
- No per-user licensing fees
- One-time onboarding fee of $3,100 for up to 30,000 contacts
Compare that with HubSpot’s tiered per-seat pricing and onboarding costs over $3K, or Customer Insights’ implementation costs that can exceed $25K, and it’s easy to see why emfluence delivers high ROI for budget-conscious marketing teams.
Built for Email-Driven Growth
emfluence isn’t a jack-of-all-trades platform—it’s focused. With robust capabilities for email marketing, journey automation, A/B testing, and engagement analytics, it gives marketing teams the depth they need without bloat they’ll never use.
What you get:
- Drag-and-drop campaign builder
- Automated nurture workflows
- Personalized, dynamic email content
- Behavior-triggered campaigns
- Native Microsoft Dynamics tracking and segmentation
Trusted by Microsoft Marketers
Marketers using Dynamics don’t just need any automation tool—they need one that plays well with their existing tech stack. That’s why the emfluence Marketing Platform has earned a strong reputation for both its performance and support.
Final Thoughts: Is the emfluence Marketing Platform Right for You?
If you’re a mid-sized B2B company using Dynamics 365 and looking to get serious about email automation, The emfluence Marketing Platform is a compelling option. It combines the best of what you need—native integration, marketing depth, and a pricing model that won’t punish your growth.
Want to learn more? Download the full Marketing Automation for Dynamics Battlecard.
