Streamlining New Student Communications with Automated Journeys
Client Overview
Concorde Career Colleges is a network of career-focused institutions offering hands-on training programs designed to help students quickly enter the workforce. With multiple campuses and a steady flow of new enrollments, Concorde needed a reliable way to guide newly accepted students through the early stages of their academic journey.
The Challenge
New students often receive critical information across a short window of time—enrollment confirmations, orientation details, next steps, and reminders. At Concorde, these communications were largely manual and fragmented, making it difficult to ensure consistency, timing, and relevance across campuses.
The admissions and marketing teams needed a way to:
- Deliver timely, structured communications to new students
- Reduce manual effort and internal coordination
- Ensure students received the right information at the right moment
The Solution
Concorde implemented the emfluence Marketing Platform to automate a structured new student email series designed to support students from acceptance through the start of classes.
Using emfluence’s journey and automation tools, the team built a multi-step email workflow that:
- Triggered automatically when a student entered the enrollment stage
- Delivered timely reminders, expectations, and next-step guidance
- Maintained consistent messaging across campuses
- Reduced reliance on one-off emails and manual follow-ups
The series was designed to run reliably in the background, giving staff confidence that students were receiving consistent, well-timed communications without added administrative overhead.
How the Campaign Worked
The automated journey guided students through key moments in the enrollment process, including:
- Welcome and confirmation messaging
- Important reminders and preparation steps
- Orientation and class start information
Each message was sequenced intentionally to reduce confusion, set expectations, and keep students informed without overwhelming them.
Because the workflow was automated, the team could focus on improving content and student experience instead of managing lists, schedules, and sends.
The Impact
By automating the new student communication process, Concorde was able to:
- Create a more consistent and reliable onboarding experience
- Reduce manual workload for admissions and marketing teams
- Ensure students received timely, relevant information during a critical decision period
The result was a scalable, repeatable communication framework that could support enrollment efforts across campuses without increasing complexity.
Why emfluence
The emfluence Marketing Platform gave Concorde the flexibility to design and manage automated journeys without sacrificing control or clarity. With built-in automation, scheduling, and journey management tools, the team was able to move from reactive communications to a proactive, student-centered experience.