The ROI of Marketing Automation for Microsoft Partners Using the emfluence Marketing Platform

Unlocking the Full Value of Dynamics 365 for Clients 

For many Microsoft Partners, the Dynamics 365 deployment is seen as the end goal. But in reality, that’s just the starting line. The real value of CRM comes from how well it’s adopted and how effectively it supports a client’s business goals—especially marketing and sales alignment. 

That’s where marketing automation plays a key role. And for partners looking to deliver a solution that works within the Microsoft ecosystem—without introducing complexity—the emfluence Marketing Platform offers a practical path to stronger results. 

Why Marketing Automation Offers ROI for Microsoft Partners 

It Encourages Better CRM Adoption 
Clients are more likely to use and expand their CRM investment when sales and marketing share visibility and workflows. A marketing tool that integrates directly into Dynamics 365 helps unify those efforts. 

It Helps Shorten Sales Cycles 
Automated lead nurturing means clients aren’t relying on manual follow-up. Instead, prospects stay engaged, helping sales teams move opportunities forward faster. 

It Creates Recurring Revenue Opportunities 
Partners can sell licenses, offer campaign management services, or package automation setup into their delivery model—adding new, ongoing income streams. 

It Builds Long-Term Client Relationships 
When partners can support both technology and revenue growth, they shift from being implementers to being trusted advisors. That translates into better retention and more upsell potential. 

How emfluence Helps Partners Deliver ROI Faster 

Built to Work with Microsoft Tech 
The platform integrates natively with Dynamics 365 and Power Platform. That means less time spent troubleshooting APIs and connectors, and more time focused on strategy and execution. 

Quick Time-to-Value 
The onboarding process typically takes just two weeks. That helps partners deliver value quickly and demonstrate early wins for clients. 

Usable by Marketing Teams 
Because the platform is designed for marketers—not just admins—clients are less dependent on IT to launch campaigns, manage workflows, or access data. That reduces internal friction and drives faster adoption. 

Flexible for Growth 
Clients can start with basic email automation and scale into more complex workflows—without switching platforms or adding bolt-on tools. 

ROI in Action: What Partners and Clients Actually Gain 

• Better Conversion Rates from more targeted and consistent lead nurturing 
• Reduced IT Overhead as marketing teams manage their own campaigns 
• Faster Time to Revenue through quicker onboarding and more responsive outreach 
• Increased Partner Profitability via licensing incentives and packaged service models 

What This Means for Microsoft Partners 

The emfluence Marketing Platform isn’t a standalone marketing tool—it’s a practical extension of the Dynamics 365 deployment that improves adoption, supports business outcomes, and adds value to your partner offering. 

For Microsoft Partners, it’s an opportunity to stay engaged beyond go-live, grow recurring revenue, and deliver results clients can actually measure. 

Schedule a demo of the emfluence Marketing Platform today.