Marketing Automation for Public Sector Teams
A Platform Built for How Government Communicates Today
Modernize outreach. Strengthen engagement. Build public trust.
The emfluence Marketing Platform helps public sector teams deliver timely, accessible, and measurable digital communications — all while meeting the security, compliance, and transparency standards that government work demands.
From statewide departments to local municipalities, the emfluence Marketing Platform empowers agencies to manage email, web, and social outreach in one secure, easy-to-use system. Designed for communications teams, trusted by IT, and proven across the public sector, it’s the most effective platform to engage your community.
Features
Email + SMS Campaigns
Deliver timely updates, announcements, and alerts to your community. Send messages that are accessible, trackable, and compliant — all from one government email marketing platform.
Automated Workflows
Save time by automating routine communications like confirmations, event follow-ups, or program reminders. Build sequences that ensure important messages never get missed.
Surveys + Forms
Collect feedback and input directly from your community. Create branded, easy-to-complete surveys and forms that make it easy for citizens to share their voice and for you to act on it.
Reporting + Dashboards
Transparency is essential in the public sector. Easily measure engagement, track campaign performance, and share results with internal teams or stakeholders.
Security + Compliance
Safeguard your data and your community’s trust. emfluence prioritizes data protection and secure workflows, ensuring your campaigns meet the standards of government and public sector communication.
Secure and Compliant by Design
Your communications should meet the same standards of accountability and security you uphold every day. The emfluence Marketing Platform is built with enterprise-grade data protection and user-based access controls, giving IT and legal teams full confidence.
Accessible and Inclusive for Every Citizen
Digital communication should reach everyone you serve regardless of ability, device, or language.
Emails, forms, and landing pages you build in the emfluence Marketing Platform can meet Section 508 and WCAG 2.1 accessibility standards, ensuring ADA compliance and inclusive design from the start.
Easy for Teams, Powerful for IT
Empower your communications staff to manage outreach directly without sacrificing control or oversight.
An intuitive, drag-and-drop interface allows non-technical users to create and deploy campaigns in minutes, while user-based permissions and approval workflows keep IT, compliance, and leadership aligned.
Built for Engagement and Transparency
Track, report, and improve communication with measurable insights that demonstrate accountability.
Monitor engagement across channels and export reports that show how your communications are building trust and increasing participation in your programs and services all from within the emfluence Marketing Platform.
Works with the Tools You Already Use
The emfluence Marketing Platform fits seamlessly into your existing ecosystem. Integrations with Microsoft Dynamics 365, Salesforce, and other data systems enable secure synchronization of contact records and campaign activity — no manual imports, no silos.
Transparent Pricing. Predictable Procurement
Budget confidently with simple, straightforward pricing. emfluence offers tiered pricing models designed to fit public sector procurement requirements, without hidden fees or usage surprises.
A Partner Who Understands Public Service
We’re more than a software vendor: We’re your partner in digital communication. With two decades of experience supporting marketers and communicators, our U.S.-based team provides dedicated onboarding, training, and responsive support tailored to your agency’s mission.
Let’s Modernize How You Connect with Your Community
See how the emfluence Marketing Platform can help your agency improve outreach, engagement, and transparency.