Community Choice Credit Union | emfluence Marketing Platform

Community Choice Credit Union, headquartered in Johnston, Iowa, serves members across central Iowa with a mission to provide exceptional service, competitive financial products, and strong community support. Their marketing team is committed to delivering timely, relevant, and engaging communications that strengthen member relationships and drive growth.

When the team decided to move on from Constant Contact, they were looking for more than just an email marketing platform. They wanted a partner that could deliver advanced automation, branding consistency, and integrated reporting. They found that in emfluence.

The Challenge: Building a Data-Driven, Multi-Channel Marketing Strategy

As Community Choice refined its digital marketing approach, they identified several challenges that were holding them back from fully realizing their vision:

Expanding Creative Capabilities: A need for a larger icon library and stronger stock image integration to speed up email design while maintaining brand standards.
Automating Data Syncs: Manual contact uploads from their core system were slowing list management and segmentation efforts.
Improving Analytics: A desire to connect email, social media, and lead scoring data in a single, API-powered dashboard for holistic performance tracking.
Exploring New Channels: Interest in adding SMS alerts and reminders to their engagement mix.
Strengthening Security: Ensuring regular user audits and full adoption of two-factor authentication to protect sensitive member data.

Community Choice needed a platform and a partner capable of addressing these goals while ensuring scalability and compliance in a regulated industry.

The Solution: Integration, Automation, and Enhanced Creative Tools

emfluence worked closely with Community Choice to address their immediate needs while building a foundation for future growth:

Design Tool Expansion: Reviewing options for a larger icon library and enhanced stock photography integrations to elevate email design flexibility.
Automated Data Syncs: Preparing a seamless connection between the credit union’s core system and emfluence to enable real-time updates and reduce manual effort.
Lead Scoring & Advanced Analytics: Exploring contact scoring models and API integrations to combine email engagement, social media performance, and lead tracking into one unified reporting view.
Social Media Integration: Enabling social analytics within emfluence to give the marketing team a more complete picture of member engagement.
SMS Readiness: Assessing the best ways to incorporate SMS alerts for timely notifications and event reminders.
Security Reinforcement: Supporting two-factor authentication rollout and establishing a regular schedule for user access reviews.

The Impact: A Foundation for Scalable, Member-Centric Marketing

Since transitioning to emfluence, Community Choice Credit Union has begun building a marketing infrastructure that blends automation, personalization, and compliance. Key wins include:

Real-Time Data Accuracy: Automated syncs will ensure that segmentation and targeting are based on the most current member data.
Enhanced Engagement Tracking: API-powered dashboards will combine multiple data sources for deeper insights.
Stronger Branding Control: Expanded creative tools will help every campaign reflect the credit union’s identity and messaging standards.
Improved Security Posture: Two-factor authentication and user audits are safeguarding sensitive member information.

These steps not only make current campaigns more efficient, but also set the stage for new engagement strategies like SMS, ensuring Community Choice can meet members where they are – whether that’s in their inbox, on social channels, or on their phones.

“Community Choice is embracing a marketing strategy that blends automation, personalization, and compliance – exactly what’s needed in today’s financial landscape. We’re proud to help them integrate their systems, elevate their design capabilities, and strengthen their security.”— David Cacioppo, emfluence President & CEO

Looking Ahead: What’s Next for Community Choice and emfluence?

Data Sync Rollout: Implementing real-time integration between the core system and emfluence.
Advanced Reporting: Deploying API-driven dashboards for multi-channel performance insights.
Creative Expansion: Adding icon and stock image resources for more efficient campaign design.
SMS Engagement: Testing SMS alerts for timely, personalized member communications.
Security Enhancements: Full adoption of two-factor authentication and ongoing user access reviews.

The Bottom Line

Community Choice Credit Union’s move to emfluence is about more than switching platforms—it’s about creating a secure, scalable, and data-driven marketing system designed to serve members better. With the right integrations, creative tools, and analytics in place, their team is building a foundation for smarter, faster, and more personalized member engagement.