A Common Sticking Point in Dynamics 365 Deployments
For many Microsoft Partners, implementing Dynamics 365 is a smooth process—until the conversation turns to marketing automation. Clients want to run campaigns, build nurture flows, or track engagement. But the tools available to them often feel disconnected from the rest of the Dynamics environment.
When the marketing component doesn’t work well, it doesn’t just frustrate marketers—it can delay adoption, cause internal friction, and reflect poorly on the overall implementation.
Where Most Marketing Tools Miss the Mark
1. Integration is rarely seamless
While many platforms claim Dynamics 365 compatibility, they often require custom connectors or middleware that introduce complexity and make long-term maintenance harder. Sync failures, data mismatches, and inconsistent reporting are common issues.
2. The tools are overkill—or underwhelming—for SMBs
Enterprise-level platforms like Customer Insights can be too complex or expensive for SMB clients. At the same time, tools like ClickDimensions or Mailchimp may not offer the flexibility or depth today’s marketers expect.
3. The user experience isn’t built for marketers
Some platforms are better suited to IT users than marketers. That means internal teams need technical help just to get basic campaigns out the door—slowing time-to-execution and reducing marketing’s agility.
4. There are costs beyond licensing
When tools don’t integrate properly, support tickets pile up. Teams spend valuable hours troubleshooting sync issues or manually formatting data—resources that could be spent elsewhere.
A More Reliable Option for Microsoft Partners and Their Clients
The emfluence Marketing Platform offers an alternative designed specifically for the Dynamics 365 ecosystem. It’s used by Microsoft Partners who want to provide marketing capabilities that are straightforward, effective, and easy to adopt.
Native Integration with Dynamics 365
- Direct sync with leads, contacts, and custom entities via Microsoft Dataverse
- Control over sync direction and field mapping
- Marketing engagement data automatically tied to CRM records
Designed for Marketers
- Easy-to-use email and landing page builders
- Visual automation workflows for lead nurturing
- Segmentation, scoring, and analytics built in
Setup and Support That Fits Partner Workflows
- Typical onboarding time is two weeks
- Co-branded templates and assets available
- Partner training and support provided for pre-sales and post-implementation
What This Means for Your Next CRM Project
If you’re working with clients who need marketing automation—but don’t have the time, budget, or technical depth to manage a heavy solution—emfluence offers a middle ground. It’s flexible, intuitive, and integrates natively into the Microsoft stack.
More importantly, it allows you to meet your clients’ marketing needs without overcomplicating your delivery. That means fewer support calls, stronger user adoption, and a smoother path to go-live.
Schedule a demo of the emfluence Marketing Platform today.
