Integrated Social Media Marketing at the KCDMA-SMCKC Luncheon


A few of my favorite takeaways from KCDMA/SMCKC Luncheon Last week I attended a lunch co-hosted by the KCDMA and SMCKC called, “Integrated Social Media Marketing.”  As a self-proclaimed Email Geek, I was thrilled to hear that so many of the email best practices I preach to marketers every day had equally powerful parallels on the Social Media side. I took away some fantastic tips and strategies for creating and maintaining a robust social media presence, no matter your industry or size, that I felt were worthy of sharing. Oh, and […]

How Contact-Based Pricing Changes Your Email Program


A few years ago, we sat down with one of our uber savvy clients, as they were preparing to use the emfluence Marketing Platform for their own marketing. In particular, as we looked at pricing options, we weighed the options: Volume-based pricing, meaning they would pay a rate per send per recipient, OR Flat-fee based on total number of contacts in their account. We chose to go with contact-based pricing. Here’s what it meant for this client and for how they use email in their integrated campaigns: You don’t have […]

Promoting Events with the emfluence Marketing Platform


Clients often ask, “How can I leverage the Platform to promote my event?” Between automated and scheduled emails, social media planning/scheduling, and landing pages with forms, there are many ways to share event information with users and collect registrations. Every event’s communication strategy varies, of course, depending on the audience, the amount of time leading up to the event, what information you need to collect during registration, etc. One client recently wanted to build a campaign to make it easy for users to RSVP in one or two clicks, by […]

Connect your Google Analytics account to the Platform


As promised at the 2014 User Conference, we’ve rolled out a Google Analytics integration for your Platform “Home” dashboard. From here, you’ll be able to see your website traffic overlaid with your email and social media message post timing. This is the next step in correlating your digital marketing campaigns to your website traffic and even sales. To get started, follow these simple steps: Go to “Options” and “Linked Accounts” and “Manage Accounts”. Click the “New Account” link. Click the Google Analytics icon and follow the steps on screen. Once […]

 

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