How Contact-Based Pricing Changes Your Email Program


A few years ago, we sat down with one of our uber savvy clients, as they were preparing to use the emfluence Marketing Platform for their own marketing. In particular, as we looked at pricing options, we weighed the options: Volume-based pricing, meaning they would pay a rate per send per recipient, OR Flat-fee based on total number of contacts in their account. We chose to go with contact-based pricing. Here’s what it meant for this client and for how they use email in their integrated campaigns: You don’t have […]

Promoting Events with the emfluence Marketing Platform


Clients often ask, “How can I leverage the Platform to promote my event?” Between automated and scheduled emails, social media planning/scheduling, and landing pages with forms, there are many ways to share event information with users and collect registrations. Every event’s communication strategy varies, of course, depending on the audience, the amount of time leading up to the event, what information you need to collect during registration, etc. One client recently wanted to build a campaign to make it easy for users to RSVP in one or two clicks, by […]

 

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